Marketing Like a Pro The Ultimate Guide to Sales Techniques and Applying to Your Businesses Today

By Desmond Gahan

Marketing is the study and management of exchange

 relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." 

Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out".

The term 'marketing concept' pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Marketing and marketing concepts are directly related.

• Language: English
• Publisher: Sepharial
• Release date: Jul 23, 2017
• ISBN: 9781386776185

Desmond Gahan

Desmond Gahan BA., (Dip. Applied Psychology) is the author and publisher of many non fiction books. His special area is psychology and psychopathology. He lives in Dublin Ireland.

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TERMS AND CONDITIONS

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LEGAL NOTICE

The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

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While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

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In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

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This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting and finance fields.

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You are encouraged to print this book for easy reading.

TABLE OF CONTENTS

Foreword. 5.

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Chapter 1:

Simple Copywriting Tips. 6.

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Chapter 2:

The Nature Of The Offer. 12.

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Chapter 3:

What Is It People Really Want?. 16.

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Chapter 4:

How Do You Subtly Hypnotize Your Prospects. 22.

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Chapter 5:

Things You Must Look Out For. 31.

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Wrapping Up.  36.

FOREWORD

Success is discovered with meeting and exceeding the needs of your customers and clients. Are you asking the correct questions to meet their needs and establish success – for both you and your customer?

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A successful enterpriser is somebody that recognizes how to sell. You might not love selling. You might not feel you're great at selling. You might even feel like you are an utter failure at selling. Whatever your