The Ultimate Copywriting Guide for Entrepreneurs and Small Business Owners

By Rebecca Chuks

After 10 successful years as a creative copywriter, I've learned the key elements to writing great copy - copy that sells. And I'm delighted to share what I know.

The fact is, the way you speak to your customers or clients can make or break your sales. But don't worry, in this quick guide, I'll take you through all the essentials of speaking with your clients and customers, and establishing your brand voice.

 

You'll learn:

• What copywriting is and why it's crucial for your business
• How to create your own brand tone of voice
• The psychology behind great copy
• How to use copy to make sales
• The basics of SEO and keywords
• How to write and edit your own copy, designed to make sales

• Language: English
• Publisher: Rebecca Chuks
• Release date: Apr 30, 2021
• ISBN: 9798201358266

Book preview

Written by Rebecca Chuks

Cover illustration by Claire Huntley

Contents

0 Introduction

1 Why good copy matters for your business

2 What is a copywriter? 

3 The anatomy of good copy

4 How to get started with your first draft

5 Remember why you started

6 Summary

Introduction

A little about me

When I was about 10 years old, I had two career options in mind. I was either going to be a scientist or a writer. Once I got to college and discovered that chemistry was basically maths in disguise, it was a wrap on my white lab coat dreams. Writer it was!

As was true back then, there are still no courses or degrees that teach you how to be a successful writer – and by ‘successful’ I mean able to afford fun things like food and rent and weather-appropriate shoes. So, I worked it out myself.

After more than 10 years as copywriter, with six of those as a freelance contractor (as well as an editorialist, screenwriter, essayist and short story writer) I’d say I’m doing OK. With a mortgage at 27 years old (by myself in London), huge clients like Barclays, Thomson Reuters (Refinitiv) and NOW TV, and a career I’m proud of – I’m delighted to share some of what I’ve learned.

My goal is to show you the simple steps to writing copy that sings, and most importantly – that sells.

About you

This guide is written for entrepreneurs and small business owners who have a B2C (business-to-consumer) business – in other words, small businesses who are selling their products or services directly to customers.

Lots of this information will be incredibly useful for B2B (business-to-business) small business owners too – but keep in mind there’ll be certain parts that are less relevant.

And if you’re just starting out and only have your business idea, this guide is for you as well.