Potent: Improve Your Website with Powerful Copywriting

By Vanessa Jones

Unpack web copywriting secrets

 

You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don't have any idea what's involved? That's where this book steps in and holds your hand on the pathway to a better business with an outstanding website.

Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that's powerful enough to knock someone off their chair. Plus, you'll get the lowdown on SEO advice, writing for different demographics and how to best position your brand with persuasive copywriting.

Tips, formulas, templates and examples to help you refine lifeless, outdated communications and start grabbing the attention of your new customers or clients.

Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you.

Written by professional copywriter, Vanessa Jones, who has more than thirteen years of experience and has worked with some of the most recognisable brands across Australia.

• Language: English
• Publisher: Lion and Jones Publishing
• Release date: Jun 7, 2021
• ISBN: 9798201400200

Vanessa Jones

Vanessa Jones was born and raised in Kent. After training at Laine Theatre Arts, she went on to be a Musical Theatre actor in West End shows, including Sister Act, Grease, Guys and Dolls, Annie Get Your Gun and Mary Poppins, where she met (and married!) a fellow chimney sweep. She now lives in East Sussex with her sweep and their two children. Sing Like No One's Listening was her first YA novel.

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Vanessa Jones

Copyright © 2021 Vanessa Jones All rights reserved

The characters and events portrayed in this book are fictitious. Any similarity to real persons, living or dead, is coincidental and not intended by the author.

No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher.

Disclaimer

Given the nature of the sector, copywriting, marketing and  SEO can be comprised of many factors. Therefore, I do not offer any guarantees that this book or the changes I suggest you undertake and recommendations that I provide will improve your SEO, marketing or sales. 

Whilst I will always do my best to provide you with correct information and suggestions, and, to date, all clients that have used this service have seen a significant increase and positive results, I don’t guarant that you will claim any rank or position or specific results.

Jones the Writer are not liable for any consequential or direct losses incurred by our clients or readers or anyone who purchases this book or enacts my recommendations or advice. Whilst I pride myself on my high quality of work and attention to detail and would never deliberately intend any service, action or product to be less than beneficial, I do not take any responsibility for damages that are caused due to any of the SEO practices or copywriting suggestions that I provide in this book.

Additionally, Jones the Writer and the author stands protected on any instances of data loss that could be caused due to consequential, direct or indirect events.

That being said, we expect positive results and are very excited you in this stage of your journey!

About me

SEO writing

Target demographic

Copywriting for millennials

Copywriting for generation X

Copywriting for baby boomers

The hidden staff member

Adding a blog

Persuasive copywriting

About page

Contact us page

Home page

Services or products page

Product descriptions

Your final potent tips

Introduction

You may already have a website. But is it doing its job well? Are you getting the conversions and sales that you would really like?

This book will introduce you to a whole range of techniques to improve every area of your website with brilliant copywriting. No longer do you have to sit on the sidelines whilst your competitors overtake you. You know the ones: your nemesis that just seems to have the Midas touch when it comes to doing exactly what you do but just more... successful!

Well, now you can leave them in the dust because this book is all about improving conversion rates with copywriting. That means all the people that somehow find your website— whether that’s because you met Mary at a function the other day and gave her your website address or because you did an epic post on Instagram that somehow was favoured by the algorithm and now people want to see what you’re really about— will go from ‘just snooping’ to ‘actually, I COULD use a spare set of fishtail socks this winter’ (or whatever you’re selling).

The book is designed to help you make the absolute most out of your website copywriting. To trick it up in fundamental ways, so it’s like having a sales staff member on the go, twenty four hours a day. Check out my chapter on using your website as a staff member because this will really blow your mind.

I get it. You just want your website to exist without you having to pay attention to it so you can spend more time working with your clients. Or creating a new product that you just know people will love. And you can do that if you outsource all your marketing needs to someone else. But that is not always feasible for a business, particularly if it's in a startup phase.

The truth is, if you are not marketing your website and driving people to it (who can eventually become customers), then there's no use in having one at all. You need SEO for sure but also content that draws people into sticking around on the site. And that might be difficult without a little time investment upfront.

Don't worry though; this book has everything you'll need to know about creating more compelling copywriting so your readers will stay with you longer and ultimately convert— even if they find out what you have to offer by accident! I'm going to show how making some small changes now can really pay off later when other things start falling right into place like new products or an upcoming sale.

Many website owners think that copywriting is a waste of time and they don't want to spend their limited resources on it. Not all, obviously, otherwise I wouldn’t have had a successful copywriting business for the past five years. These folks are making a huge mistake because the content on their website is one of the most important factors in determining whether or not people convert into customers. And do you know what is easier than trying to attract a bunch more of new people to your website? Getting money out of the ones who already visit! Writing content for your site should be one of your priorities if you really want to succeed as a business owner or marketing manager.

There are a lot of reasons that good website copywriting is important but the following three points will give you an idea.

Website copywriting attracts customers by telling them about products in interesting ways and providing useful information. Content can help generate more revenue because it's easier for people to learn about the product or service they need when there's well written text on the website.

Good copywriting helps leads convert into paying customers because visitors have read all relevant details before asking questions or making purchase decisions. This saves time for salespeople who won't have to answer common questions over and over again or spend hours responding to these questions.

Top notch content that has a feeling of the company and is engaging, relevant, informative and persuasive is a way of making sure visitors will be more likely to buy from you.

To recap before we begin, website copywriting is the craft of writing web pages that are optimised for search engines and users. Professional website copywriters (like what I do in my day job) provide visitors with well written, relevant content in order to help them convert into paying customers without wasting time on unnecessary questions or making decisions based on false information. This book will teach you how you can create your own web page content that can be used to generate more revenue and reduce customer churn rates as well as maintaining a successful business site, all whilst adhering to best practices and industry know how.

I'll show you how by looking at real world examples from both large companies as well as small businesses. Most of all, we'll cover compelling copy that converts, SEO writing, writing for various target demographics, adding a blog, coming up with persuasive copy and a generous sprinkling of tips.

It will give you the industry inside knowledge behind generating persuasive content for your website and also teach you about SEO keywords so that people can find it online easily.

The most important thing to remember when copywriting is that it's all about the customer. This book will teach you how to create content for your website in a way that appeals and interests both individual customers as well as other businesses who might want to advertise on your site.

The priceless content in this book is not only useful for small businesses but also large corporations looking for ways to improve their customer experience through copywriting strategies. Or you may just be someone who wants to start a website or blog to promote your side hustle, hobby or passion project. Whatever your circumstances, you will get so much out of the info in these pages.

How to use this book

Here's the exciting part: even if you focus on one chapter and implement the suggestions and knowledge from that chapter, your website will likely improve. You don't need to get overwhelmed with everything this book contains, especially if you are new to websites or marketing. So even just starting with small changes here and there, you will see the benefits after a while. Imagine the potent results you will see if you take heed of this entire book's advice! It could be magical.

If you find anything too overwhelming or some words seem really unfamiliar to you (I'm not going to lie, there's a bit of jargon even though I've kept it as uncomplicated as humanly possible), simply pop the book down, Google the word or start the chapter over. Sticking to one chapter at a time and then implementing those changes, rather than tasking yourself with having to tackle the entirety of the changes, is going to be a far more manageable and measurable process. And if you focus on one chapter per week, in three months’ time, you're going to have an entirely newly boosted website that will make an incredible difference to your business.

The chapters are written in a sequential way in which I believe you should follow. However, if you want to jump around a bit, I cannot recommend enough that you nail your target demographics first (there's a whole chapter on it) before you attack the