Potent: Improve Your Website with Powerful Copywriting
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About this ebook
Unpack web copywriting secrets
You know deep down that a great website can be the key to higher sales and more leads and customers. So how are you supposed to create effective content if you don't have any idea what's involved? That's where this book steps in and holds your hand on the pathway to a better business with an outstanding website.
Your website is your bread-and-butter so why take chances? Unpack the secrets to providing persuasive copy across your entire site that's powerful enough to knock someone off their chair. Plus, you'll get the lowdown on SEO advice, writing for different demographics and how to best position your brand with persuasive copywriting.
Tips, formulas, templates and examples to help you refine lifeless, outdated communications and start grabbing the attention of your new customers or clients.
Ideal for business owners and marketing professionals, Potent: improve your website with powerful copywriting will guide you through easy marketing techniques to jazz up your website so it starts working for, and not against, you.
Written by professional copywriter, Vanessa Jones, who has more than thirteen years of experience and has worked with some of the most recognisable brands across Australia.
Vanessa Jones
Vanessa Jones was born and raised in Kent. After training at Laine Theatre Arts, she went on to be a Musical Theatre actor in West End shows, including Sister Act, Grease, Guys and Dolls, Annie Get Your Gun and Mary Poppins, where she met (and married!) a fellow chimney sweep. She now lives in East Sussex with her sweep and their two children. Sing Like No One's Listening was her first YA novel.
Read more from Vanessa Jones
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