10/10: How to Write Business Content That is Memorable and Effective

By Elana Duffy and Frank Luby

This book will help you find and build a memorable story for any business, project, or new idea. This story is the thread that holds together all the pieces that make communication memorable. You'll be able to share your finished story effectively with any audience. The applications for 10/10 go beyond the boardroom, and provide you a tool you can use anytime to communicate any idea.

• Language: English
• Publisher: Present Tense LLC
• Release date: Dec 2, 2014
• ISBN: 9781310740619

Elana Duffy

(E)Lana comes from an unusual background of engineering, writing, negotiation, and international government. With a Cornell masters degree and a decade of military service, she has a keen eye for efficiency and optimization. She is a writer, editor, and trainer who focuses on communication strategies and process analysis.Currently living in NYC, Lana is also a world traveler, a hiker, a diver, a musician, a disaster response manager, and a board member for a charity racing team she helped found in 2013. While having many stories to tell, she is never too busy to listen to yours.

Book preview

10/10

How to write business content

that is memorable and effective

By

Elana Duffy and Frank Luby

SMASHWORDS EDITION

****

PUBLISHED BY

Present Tense LLC

10/10

Copyright © 2014 by Present Tense LLC

Thank you for downloading this eBook. This book remains the copyrighted property of the authors, and may not be redistributed to others for commercial or non-commercial purposes. If you enjoyed this book, please encourage your friends to purchase their own copy from their favorite authorized retailer. Thank you for your support.

Contents

Before you begin

Introduction

Step 1: Find the best 10 words to carry your story

Step 2: Revise and improve your list

Step 3: Use your 10 words to write the 10 sentences

Step 4: Revise your sentences

What have you learned?

About us

10/10

How to write business content

that is memorable and effective

Before you begin

Think of an idea you have. It could be a project or a paper, or a whole new business. Just think of something you’ve been struggling to put into words. Have one? Now read on.

Introduction (or, why you need 30 minutes for this book)

Let us tell you a story.

You haven’t seen your friend Brian in a long while, so the two of you decide to catch up over some coffee. You ask what’s new, and he says:

"Well, I am