In past articles, I’ve mentioned how you can get some general marketing value while supporting causes by donating a knife sheath to an American Legion auction or selling a piece of your leatherwork to raise money for a cause. These are great things, and I still encourage you to do them, however, what if I told you there was a way to do good in a more meaningful and ongoing way, while growing your business exponentially in the process?
There’s a concept that I recently discovered that has me more invigorated about my business(es) than I have been in years, so I thought I’d share that enthusiasm in case it resonates with any of you as well.
Former financial advisor Derrick Kinney recently released a best-selling book called Good Money Revolution, which outlines some of the advice and business strategies he shared with his clients over a very lucrative 25-year career. The book centralizes around one concept: finding your generosity purpose.
In the book, Kinney recalls a past client who owned a construction company. He was a little disheartened because he didn’t feel excited about his company anymore and, as a result, felt his business was
