The Ultimate Marketing Asset: The Ultimate Marketing Weapon That Will Cut Your Lead Generation Costs in Half, Increase Your Ad Budget From $0, and Bring You A Steady Stream of Clients Willing To Pay For Your Authority, Credibility, and Expertise!
By Alice Briggs and Jerome Lewis
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About this ebook
Are you tired of potential clients using your time, talent, and energy only to go with another real estate professional for the final sale?
Do you want a marketing asset that generates leads and establishes your expertise and authority?
That’s exactly what you’ll find inside The Ultimate Marketing Asset.
Jerome Lewis has been where you are and has developed The Ultimate Real Estate Marketing Implementation System to help real estate professionals just like you to succeed as he has done. He partnered with Alice Briggs for this venture to lend her expertise to simplify the production of the asset for you.
Inside this book, you’ll find:
- Why you need this asset.
- How to create this asset quickly and easily.
- How to produce this asset so it makes the biggest impact on your prospective clients.
- How to implement this asset into your business and watch the leads roll in.
Create your Ultimate Marketing Asset and enjoy the success and lifestyle you desire.
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Book preview
The Ultimate Marketing Asset - Alice Briggs
Contents
The Lead Generation Magnet
How to Write a Book
Introduction
My Story
The Power of a Book
Choose Your Most Important Points
Writing the Book
Beta Readers
Final Touches
If and Where to Publish
Time Frames
Indie Route 101
Quick Start Map
Why Indie?
KU vs Wide
Text vs Image
Research
Editing
Formatting
Cover Design
Meta Data
Publish
Marketing
Resources
Author Note
Real Estate Deal Acquisition Secrets
Foreword
Introduction
Deal Acquisition Frustration Elimination
Why Should You Listen To Me?
Closed Deals Come From Leads
Lead Generation Is Only 1 Part of Your Business
Math Matters & Success Is In The Percentages
The Fortune Is In The Followup
Social Media Yields Fast and Efficient Results
So What Do I Do Next?
Other Resources
About The Author
Work With Us
Copyright © 2023 by Jerome Lewis & Alice Briggs
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means without written permission of the authors.
Published by:
Alice Arlene Ltd Co Press
Lubbock, TX
Dedicated to all those who go on the adventure of real estate entreprenurship, may all you do succeed.
Part 1
The Lead Generation Magnet
My name is Jerome Lewis and let me tell a quick story about how I discovered the Ultimate Lead Generation Magnet. I used to work in retail as a cashier earning a minimum wage of $7.25/hour. I used to work at a supermarket, and I was so frustrated with that job that I wanted to change something. I went online. I did some Googling
and discovered that the best way to get wealthy is through real estate. It’s said, that most millionaires become so through real estate.after learning this new information, I began to explore and research real estate investing. One of my most burning questions, once I got into the business, was: How can I get people to sell their houses to me as a real estate investor or.... to utilize my services as a real estate agent?
As hard-working real estate entrepreneurs, it feels extremely exhausting to be used for all your hard work, time, talent, and energy... Only for that seller/lead/prospect/client to go with another real estate professional’s services. This is what is happening most of the time with real estate prof essionals.
Understanding those frustrations myself, I wanted to find a solution to minimize that problem or get rid of it completely.
Internally, I wanted more leads for my business so I could work toward my personal, professional, and financial success. I began by researching ways to generate leads for my business only to discover that:
paid services wanted too much money
couldn’t guarantee results
barely understood marketing and lead generation
I then decided to go all-in on learning marketing. I learned major principles, strategies, adn tactics from legends such as Ron LeGrand, Dan Kennedy, Darcy Juarez, Russell Brunson, Krista Mashore, GoGo Bethke, Kevin Donlin, Davin Fesmire, Aaron Foster, and many many more.
One thing I learned particularly was the importance and effectiveness of paid marketing and paid advertising. Paid strategies can literally change your life fast! When done correctly and strategically, using paid strategies can yield you results immediately and predictably.
Everything I learned, I was excited to share with my colleagues, students, and business partners.
Putting together the many things I learned from great mentors and coaches, I was able to come up with what I like to call the Ultimate Lead Generation Magnet or The Ultimate Marketing Asset. These items are part of a larger system that my company has developed and we call that, The Ultimate Real Estate Marketing Implementation System.
These are strategies and tactics that we use in our business and use without clients and students to help them come up with effective marketing campaigns. My ultimate objective as a real estate entrepreneur myself was to give back to my peers.
This book is the start of that journey and I welcome you to be part of this journey with me — starting with this book. My teaching and delivery style is to include as much practical information as possible. However, I do also understand that some people appreciate details and personal stories. If you want the full and more details story, please refer to your included companion guide at https://UltimateMarketingAsset.com/Free-Gift.
In this book, I was privileged to collaborate with Alice Briggs and we’re going to help you understand the importance of developing The Ultimate Lead Generation Magnet for your business. If you’re a serious entrepreneur, you will appreciate what you learn because it will help you become the expert and authority to your clients, prospects, and customers.
This book is actually 3 in 1. Jump in where ever you need the information, or start at the beginning.
In Part 2, Alice will show you how quick and easy it can be to create this lead generation magnet.
In part 3, Alice will show you how to take your manuscript and get it into a book.
In part 4, I’ll be back to show you how to use this incredibly powerful tool to maximize your business.
Let’s get started!
Part 2
How to Write a Book
Alice Briggs
Introduction
As a not as busy as you would like yet experienced real estate entrepreneur, you know that one of the biggest difficulties in building your business is getting new clients in your door. You can (and I’m sure you do) ask your clients to refer their family and friends, but while they mean well, this is often pr oblematic.
Some reasons for this breakdown in communicating the benefits of your treatment may include:
1. Your client may not clearly understand all the benefits you provide.
2. Your client may not describe your business in a way that is appealing to someone unfamiliar with your industry.
3. Your client may not understand all of the people and situations you are an expert