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    The Unfair Advantage Small Business Advertising Manual
    The Unfair Advantage Small Business Advertising Manual
    The Unfair Advantage Small Business Advertising Manual
    Ebook122 pages1 hour

    The Unfair Advantage Small Business Advertising Manual

    By Claude Whitacre

    ()

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    About this ebook

    For Small Business Owners Only

    Stop Listening To Advertising Reps That Don't Know How To Advertise
    Inside The Unfair Advantage Small Business Advertising Manual you'll find the following:

    -How to know if your advertising is paying off.
    -How to avoid all the advertising mistakes that cost you BIG.
    -Tips that can double your ad profits.
    -How only 2% of our gross sales generates 70% of our profits.
    -What advertising methods are a complete waste of money and why.
    -The 8 myths that advertising reps tell you.
    -The single most profitable part of any ad, that most advertisers completely ignore.
    -The most profitable ways to advertise, and why.
    -Where you can get Free Advertising for your small business.
    -The real secrets of getting wealthy in your own business.
    -Why most of your Yellow Pages advertising money is wasted, and how to make your Yellow Pages ad profitable.

    All This And More For The Price Of A Cheap Lunch

    LanguageEnglish
    PublisherClaude Whitacre
    Release dateDec 30, 2013
    ISBN9781310773396
    The Unfair Advantage Small Business Advertising Manual
    Author

    Claude Whitacre

    Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attended his own graduation.At 21 years old, Claude decided to get into sales. His start was uneventful, making no sales the first three months.So, how did Claude overcome his shyness and become an outgoing enthusiastic salesperson? He didn’t. He’s still shy to this day. Claude knew people were buying, they just weren’t buying from him. So Claude decided to make selling a study... he read every sales book he could find, he kept notes after every sales presentation... what worked and what didn’t. He started figuring out the techniques that didn’t depend on being outgoing. Claude discovered how to sell in a way that depended on sales knowledge, sales technique, and knowing what works and why... instead of just depending on an outgoing personality.Claude kept up this habit of testing new sales ideas, studying what other top salespeople did for nearly 40 years. He has broken company sales records, has been a keynote speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on selling, and how they can dramatically increase sales. Claude speaks to groups of business owners and salespeople... no one else. Claude is the author of several books on selling.Claude and his wife Cheryl live in the small college town of Wooster Ohio.Get sales tips from Claude by visiting his blog at claudesblog.com

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      Book preview

      The Unfair Advantage Small Business Advertising Manual - Claude Whitacre

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