Audiobook2 hours
Scientific Advertising
Written by Claude Hopkins
Narrated by Peter Coates
Rating: 0 out of 5 stars
()
About this audiobook
"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising.
The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.
With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.
Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.
The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.
With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.
Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.
Related to Scientific Advertising
Related audiobooks
Launch: How to Quickly Propel Your Business Beyond the Competition Rating: 3 out of 5 stars3/5Transformational Selling: How to adapt your sales style in the New World Rating: 0 out of 5 stars0 ratingsThe New York Times Pocket MBA Series: Sales & Marketing: 25 Keys to Selling Your Products Rating: 5 out of 5 stars5/5How to Market Your Professional Expertise: Professional Services Marketing Series Rating: 0 out of 5 stars0 ratingsSales Techniques: Effective and Proven Tools to Close Any Sale Rating: 0 out of 5 stars0 ratingsSummary of Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone Rating: 5 out of 5 stars5/5SUMMARY - My Life In Advertising By Claude Hopkins Rating: 4 out of 5 stars4/5Outlaw: Fight for Your Customers and Sell Without Fear Rating: 0 out of 5 stars0 ratingsDuct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Confessions of the Pricing Man: How Price Affects Everything Rating: 5 out of 5 stars5/5SPIN Selling Rating: 4 out of 5 stars4/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 4 out of 5 stars4/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5Sales is my Passion Rating: 1 out of 5 stars1/5Hedging Demystified: How to Balance Risk and Protect Profit Rating: 4 out of 5 stars4/5How to Market Your Professional Expertise: Marketing Professional Services Rating: 0 out of 5 stars0 ratingsSales Skills Course Rating: 5 out of 5 stars5/5Amp Up Your Sales: Powerful Strategies That Move Customers to Make Fast, Favorable Decisions Rating: 5 out of 5 stars5/5Why People Buy: The Real Reason Features and Benefits Selling DOESN'T WORK Rating: 5 out of 5 stars5/5Turbocharge Your Business: Entrepreneural Growth Strategies Rating: 5 out of 5 stars5/5Never Be Closing Rating: 0 out of 5 stars0 ratingsNew Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 5 out of 5 stars5/5Selling: The Fundamentals: A Basics Guide to Enterprise Sales For The Beginner Rating: 0 out of 5 stars0 ratingsCustomerCentric Selling Rating: 4 out of 5 stars4/5Sales: ...and How To Increase Them! Rating: 0 out of 5 stars0 ratingsMarket Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell Rating: 5 out of 5 stars5/5Close Like a Pro: Selling Strategies for Success Rating: 4 out of 5 stars4/5
Self-Improvement For You
The Power of Now: A Guide to Spiritual Enlightenment Rating: 4 out of 5 stars4/5Anxious for Nothing: Finding Calm in a Chaotic World Rating: 5 out of 5 stars5/5Twisted Love Rating: 4 out of 5 stars4/5The Alchemist Rating: 5 out of 5 stars5/5The Mountain is You: Transforming Self-Sabotage Into Self-Mastery Rating: 5 out of 5 stars5/5The 48 Laws of Power Rating: 5 out of 5 stars5/5The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power Rating: 5 out of 5 stars5/5The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Rating: 4 out of 5 stars4/5Unfu*k Yourself: Get Out of Your Head and into Your Life Rating: 5 out of 5 stars5/5Practicing the Power of Now Rating: 4 out of 5 stars4/5The Untethered Soul: The Journey Beyond Yourself Rating: 5 out of 5 stars5/5Everything is F*cked: A Book About Hope Rating: 4 out of 5 stars4/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Radical Acceptance: Embracing Your Life with the Heart of a Buddha Rating: 4 out of 5 stars4/5How to Win Friends and Influence People: Updated For the Next Generation of Leaders Rating: 5 out of 5 stars5/5The Courage to Be Disliked: How to Free Yourself, Change Your Life, and Achieve Real Happiness Rating: 5 out of 5 stars5/5Banish Your Inner Critic: Silence the Voice of Self-Doubt to Unleash Your Creativity and Do Your Best Work Rating: 5 out of 5 stars5/5The 5 Love Languages Rating: 5 out of 5 stars5/5If He Had Been with Me Rating: 4 out of 5 stars4/5Divine Rivals: A Novel Rating: 4 out of 5 stars4/5Codependent No More: How to Stop Controlling Others and Start Caring for Yourself Rating: 5 out of 5 stars5/5The Highly Sensitive Person Rating: 4 out of 5 stars4/5The Little Book of Hygge: Danish Secrets to Happy Living Rating: 4 out of 5 stars4/5A Grief Observed Rating: 5 out of 5 stars5/5Complex PTSD: From Surviving to Thriving Rating: 5 out of 5 stars5/5Boundaries: When To Say Yes, How to Say No Rating: 4 out of 5 stars4/5Boundaries Updated and Expanded Edition: When to Say Yes, How to Say No To Take Control of Your Life Rating: 5 out of 5 stars5/5Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person Rating: 4 out of 5 stars4/5
Reviews for Scientific Advertising
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews