SUMMARY - Unleashing The Ideavirus By Seth Godin

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover that to develop a product or an idea, traditional advertising is ineffective: nothing beats increased word-of-mouth, an idea that spreads like a virus, in other words, viral marketing.

You will also discover that :

• to make money you often have to start losing money first, in order to attract loyal customers;
• confidentiality is rarely profitable: sharing your secrets of success makes you popular;
• traditional marketing, or "marketing interruption", is doomed, and will be replaced in the coming years by "permission marketing".

Seth Godin is the former vice-president of direct marketing at Yahoo! He explains in his book, "The Secrets of Viral Marketing", the various points to be developed to implement this new type of marketing, which he himself experienced during his years with the multinational company.

• Language: English
• Publisher: Shortcut Edition
• Release date: Feb 14, 2024
• ISBN: 9798868755446