SUMMARY - Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success By Sean Ellis And Morgan Brown
Written by Shortcut Edition
Narrated by Digital Voice Mike G
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About this audiobook
This audiobook is narrated by a digital voice.
By reading this summary, you will discover the modern and original marketing techniques that have made the success of countless startups such as Airbnb, Pinterest, LinkedIn or Uber.
You will discover :
- that a good starting idea does not naturally lead to success;
- the crucial levers to short-circuit the growth process and achieve explosive results;
- the people you need to surround yourself with in order to succeed;
- that once the machine is up and running, you need to redouble your efforts to keep up the pace;
- the importance of planning and how to effectively plan your efforts;
how to keep your clients coming back to avoid the ghost client syndrome;
how to monetize your products precisely to make them attractive.
The authors, Sean Ellis and Morgan Brown are pioneers of comprehensive and innovative ways to achieve growth and success. This new approach to marketing is based on the systematic exploitation of one of the most valuable resources: customer data.
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