SUMMARY - Growth Hacker Marketing: A Primer On The Future Of PR, Marketing, And Advertising By Ryan Holiday

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover what "growth hacking" is and how it is revolutionizing traditional marketing. Startups are now thinking about their marketing with developers and digital experts. With real-life examples of growth hacking (Hotmail, Airbnb, Spotify or Dropbox), this book tries to understand the mindset of a growth hacker as he works to grow his business.

You will also discover :

• the concept and key notions of "growth hacking";
• what differentiates traditional marketing from "growth hacking";
• the essential notion of "Product Market Fit" and "virality";
• concrete examples of "growth hacking" (Airbnb, Dropbox, Snapchat).

Growth hackers set up systems that are easy to test, analyze and develop on a large scale. Growth hacking is above all a state of mind. It is not a fixed technique. For those who are used to traditional marketing, it is imperative to change software.

• Language: English
• Publisher: Shortcut Edition
• Release date: Feb 9, 2024
• ISBN: 9798868681752