SUMMARY - Lean Customer Development: Building Products Your Customers Will Buy By Cindy Alvarez

Written by Shortcut Edition

Narrated by Digital Voice Mike G

This audiobook is narrated by a digital voice.

By reading this summary, you will discover the secrets of customer development.

You will also discover that :

• taking a close interest in your customers' needs is essential to success;
• simple processes can provide valuable information;
• you must know how to challenge your preconceived ideas, which will be validated or invalidated by interviews with potential customers;
• the most important thing is not the features that customers may ask for, but their usual behaviors and the problems they encounter.

Companies often have a false or incomplete idea of their customers' needs, which can lead them to make mistakes with serious consequences. This can lead them to make mistakes with serious consequences. They rely too much on preconceived ideas and do not always know how to consult their customers. Very simple processes can enable them to gather crucial information. Based on the principles of Lean management, this book proposes a concrete method to conduct interviews and draw the lessons necessary for the success of your company. Adapted to all types of companies, it will give you the keys to customer-driven development.

• Language: English
• Publisher: Shortcut Edition
• Release date: Feb 19, 2024
• ISBN: 9798868713248