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Audiobook (abridged)31 minutes
Summary of Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney's Play Bigger
Written by Milkyway Media
Narrated by Digital Voice Madison G
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About this audiobook
This audiobook is narrated by a digital voice.
Listen now to get the main key ideas from Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney's Play Bigger.
The key to building a successful business is not just to compete in an existing market but to create a new one that you can dominate. In Play Bigger (2016), business experts Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney team up to teach you how to build a category king by identifying, creating, and dominating a whole new area of business. The goal is to build a brand so appealing that it becomes a synonym for the whole category.
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