How to sell your start-up, by those who've made millions doing just that

You’d have made a bad career move if you spent your first day in a new job working out how to leave it. But when you’re starting a business, having an exit plan from the outset is a good idea, according to entrepreneurs who have been there – and sold that.

Joanna Jensen, whose kids’ toiletry business Childs Farm was sold to listed soap-maker PZ Cussons for some £40 million in 2022, said she always had an eye on the exit. 

“I’m an extremely commercial individual – my background was in investment banking,”