Till Eberle TANGLED LINES LEGENDS

SKY SOLBACH

What keeps you working in the water/wind industry, when – with your reputation – you could probably make more money in another industry?

I guess I could get another job as CEO in the sports industry, but whether this would result in more money, I don´t know. More important for me is the amount of satisfaction I get out of my job, and this would be hard to top. I really like what I am doing

AARON HADLOW

Do you take inspiration from other industries?

I believe it is really important to stay open-minded, even when in reality it is sometimes hard. I get a lot of inspiration from other sports industries like skiing, snowboarding or mountain biking. These sports have a similar customer group, therefore they give us good ideas for new technologies, product positioning and designs. At the same time, I also try to keep my eyes open to what the much bigger brands, like Amazon and Audi, are doing. It is interesting how these brands develop their emotional values and communities.

KEVIN LANGEREE

Covid-19 is having a huge impact