A Joosr Guide to... Shoe Dog by Phil Knight: A Memoir by the Creator of NIKE

By Joosr

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.

Building a successful start-up can often seem like a long and arduous race, with many hurdles and hidden potholes to trip you up. Learn how to avoid these dangers and how to propel yourself toward financial stability, with lessons from a man who has conquered the world one shoe at a time: creator of Nike, Phil Knight.

Shoe Dog will show you just what it takes to build a start-up into a global empire. Understand how to create products that stand out, and discover how you can use the hatred you feel toward competitors to your advantage. Through making calculated and intelligent risks, you can be sure that your start-up won't join the countless other forgotten companies that never even reached the finish line.

You will learn:

· What it takes to ensure that you always beat the competition

· How to nurture your company, enabling it to grow with stability

· How to sell your products without using traditional advertising campaigns.

• Language: English
• Publisher: Joosr
• Release date: Jul 10, 2016
• ISBN: 9781785673702

Book preview

takeaways

What’s it about?

Down the long and treacherous road toward entrepreneurial success, gutters are littered with the too conservative, the overly cautious, and those that are simply allergic to risk-taking. If you’re a budding new business owner, you’re unlikely to want to join these forgotten companies—so how do you escape this fate?

Now, this isn’t a call to become reckless and overzealous; rather, it’s an opportunity to make smart and calculated risks. Without risks, your start-up may falter along the way. Then again, make a decision that’s based on profoundly flawed data, or on a gut feeling that turns out to be wrong, and you could end up in the same boat. The answer is to strike a balance between the too crazy and the it’s just crazy enough to work.

So how do you find this balance? And how do you keep this in mind while also trying to create a whole new company? Shoe Dog explores the how-tos, giving a unique view of the inner workings of a start-up, both the exciting and the difficult. Along the way, you will see what it takes to build a stable and flourishing company, learning both from the mistakes made and successes