Summary of Sarah Frier's No Filter

By IRB Media

Get the Summary of Sarah Frier's No Filter in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

• Language: English
• Publisher: IRB Media
• Release date: Dec 9, 2021
• ISBN: 9781669343301

IRB Media

With IRB books, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.

Book preview

Insights on Sarah Frier's No Filter

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 14

Insights from Chapter 1

#1

In São Paulo, Brazil, the alley of Batman is a popular tourist destination due to the mural of Pelé and Batman in front of which everyone takes pictures.

#2

Instagram is a photo sharing app that has grown to have over 200 million users. It has become entangled with our daily lives, and the business side cannot be separated from its impact on us.

#3

The way spaces, products, and even homes are designed has been influenced by Instagram, which has affected how businesses operate and how they market their products.

#4

The app Instagram became the first-ever mobile app to reach a $1 billion valuation in 2018. The app is based on the sharing of photos, videos, and Stories with friends and family.

#5

Instagram, the app, started out as a place for people to share photos of their lives, but as it grew and gained popularity, it began to change. Now, instead of sharing your life with everyone, you can filter your images to make them look perfect. This has caused a shift in society, where people no longer want to share their lives honestly.

Insights from Chapter 2

#1

The author had met this local startup founder through Stanford University friends earlier in 2005. He was a tall, lanky, and intelligent young man named Kevin Systrom.

#2

After graduating from Stanford, Systrom decided to travel to Italy and study art history. While there, he became fascinated with the Italian leather shoe-making process and studied it extensively.

#3

Systrom was born in Connecticut and raised in Rhode Island. He