Summary of Ram Charan's The Amazon Management System
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#1 When Bezos started Amazon, he worked at a Wall Street firm famous for its quantitative trading methods. In 1994, he was appointed to lead the effort to study potential business opportunities that could be created by the Internet.
#2 When Bezos started Amazon, he knew that the Internet would change customers’ shopping experience in a fundamental way. He envisioned that one day, Amazon could achieve the ultimate in personalization: a different version of the website for each customer based on the patterns and preferences derived from their previous shopping records.
#3 Bezos’s focus on the customer was the basis of Amazon’s rapid growth. He believed that our consumer franchise is our most valuable asset. Amazon launched Prime in 2005, a $79 annual membership fee for free two-day shipping. As of December 31, 2018, Amazon had more than 100 million prime members around the world.
#4 A first-party selling business is a store, and does not qualify as a platform. A platform engages multiple parties, facilitates complicated transactions and interactions with multiple products and services, and creates value for all parties involved.
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Summary of Ram Charan's The Amazon Management System - IRB Media
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Contents
Insights from Chapter 1
Insights from Chapter 2
Insights from Chapter 3
Insights from Chapter 4
Insights from Chapter 5
Insights from Chapter 6
Insights from Chapter 7
Insights from Chapter 1
#1
When Bezos started Amazon, he worked at a Wall Street firm famous for its quantitative trading methods. In 1994, he was appointed to lead the effort to study potential business opportunities that could be created by the Internet.
#2
When Bezos started Amazon, he knew that the Internet would change customers’ shopping experience in a fundamental way. He envisioned that one day, Amazon could achieve the ultimate in personalization: a different version of the website for each customer based on the patterns and preferences derived from their previous shopping records.
#3
Bezos’s focus on the customer was the basis of Amazon’s rapid growth. He believed that our consumer franchise is our most valuable asset. Amazon launched Prime in 2005, a $79 annual membership fee for free two-day shipping. As of December 31, 2018, Amazon had more than 100 million prime members around the world.
#4
A first-party selling business is a store, and does not qualify as a platform. A platform engages multiple parties, facilitates complicated transactions and interactions with multiple products and services, and creates