6 Franchisors Found New Ways To Build During the Covid-19 Crisis

Rob Price, CEO, School of Rock

Creating support through community

“Our business could not be better designed to not withstand a pandemic,” says Rob Price, the CEO of School of Rock. The music-education franchise teaches 40,000 students at 267 locations around the globe; its performance-based curriculum creates ensembles of kids who rehearse together for months before putting on one rocking show. “It requires that camaraderie,” Price says. 

So as the pandemic spread, Price sprang into action. He activated his team to create a digital offering that maintained the community aspect of School of Rock’s lessons, and within a week, they had a remote solution in place. It quickly became clear that the company would be able to retain most of its clients through the crisis — and Price started thinking about other ways they could support their community. 

“I tell our franchisees, ‘We were