The Agenda (Review and Analysis of Hammer's Book)

By BusinessNews Publishing

The must-read summary Michael Hammer's book: "The Agenda: What Every Business Must Do to Dominate the Decade".

This complete summary of the ideas from Michael Hammer's book "The Agenda" shows that consumers are now in the driving seat of the economy, and every successful business will assimilate this fact and act accordingly. In his book, the author explores nine critical items that should be on every manager’s agenda: they cover specific actions companies should do to differentiate themselves, effective organisation techniques, the best ways to relate to customers and how to use the internet as a successful harnessing tool. This summary is a must-read for every manager who wants to ensure their company has the most effective and profitable relationship with consumers.

Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge

To learn more, read "The Agenda" and discover the key to running your business in the new economy.

• Language: English
• Publisher: Business Book Summaries
• Release date: Nov 12, 2014
• ISBN: 9782511021545

Book preview

1.png

Book Presentation: The Agenda by Michael Hammer

Book Abstract

About the Author

Important Note About This Ebook

Summary of The Agenda (Michael Hammer)

Book Presentation: The Agenda by Michael Hammer

Book Abstract

MAIN IDEA

Today’s business world calls for a new management agenda simply because consumers rather than manufacturers are now in the driving seat of the economy.

The new agenda of items managers must pay attention to has nine elements:

The first two items (1.ETDBW and 2.MVA) specify specific actions by which companies differentiate themselves and create loyal customers.

The next two items (3.Processes and 4.Creativity) outline how businesses must be organized to perform well.

The following two elements (5.Measure and 6.Loosen) describe the best way to manage a business effectively in the customer centered economy.

The last three items (7.Build, 8.Partner and 9.Extend) focus on how the Internet must be harnessed by managers to enhance and improve their business operations.

About the Author

MICHAEL HAMMER is a sought-after lecturer and advisor to the leaders of numerous large companies. Dr. Hammer introduced the concepts of reengineering and the process enterprise into the broader commercial community through numerous articles in the business press and three books: Reengineering the Corporation (1993), The Reengineering Revolution (1995) and Beyond Reengineering (1996). In addition to being the founder and director of several high-technology firms, Dr. Hammer has previously served as professor of computer science at the Massachusetts Institute of Technology.

Michael Hammer’s Web site is at www.hammerandco.com.

Important Note About This Ebook

This is a summary and not a critique or a review of the book. It does not offer judgment or opinion on the content of the book. This summary may not be organized chapter-wise but is an overview of the main ideas, viewpoints and arguments from the book as a