Summary of Geoffrey Cain's Samsung Rising

By IRB Media

Please note: This is a companion version & not the original book. Book Preview:

#1 On October 5, 2016, a flight attendant on a South Korean airline evacuated all the passengers and crew members after a man’s new Galaxy Note 7 smartphone began smoking. The device had been exchanged two weeks before the flight.

#2 The most disturbing part of this is that Klering’s phone caught fire on Tuesday, one day before the Southwest flight, and Samsung knew about it and didn’t say anything.

#3 The crisis grew as customers continued to send in their faulty Galaxy Note 7s, and Samsung had no clear plan of action. Their reputation was falling apart, and they were completely oblivious to it.

#4 I first settled in South Korea in September 2009. I lived there until the fall of 2016, between reporting stints in Vietnam and Cambodia. I was immediately fascinated by my new home.

• Language: English
• Publisher: IRB Media
• Release date: Apr 28, 2022
• ISBN: 9781669397120

IRB Media

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Insights on Geoffrey Cain's Samsung Rising

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 12

Insights from Chapter 13

Insights from Chapter 14

Insights from Chapter 15

Insights from Chapter 16

Insights from Chapter 17

Insights from Chapter 18

Insights from Chapter 19

Insights from Chapter 20

Insights from Chapter 21

Insights from Chapter 22

Insights from Chapter 23

Insights from Chapter 24

Insights from Chapter 25

Insights from Chapter 26

Insights from Chapter 27

Insights from Chapter 28

Insights from Chapter 29

Insights from Chapter 1

#1

On October 5, 2016, a flight attendant on a South Korean airline evacuated all the passengers and crew members after a man’s new Galaxy Note 7 smartphone began smoking. The device had been exchanged two weeks before the flight.

#2

The most disturbing part of this is that Klering’s phone caught fire on Tuesday, one day before the Southwest flight, and Samsung knew about it and didn’t say anything.

#3

The crisis grew as customers continued to send in their faulty Galaxy Note 7s, and Samsung had no clear plan of action. Their reputation was falling apart, and they were completely oblivious to it.

#4

I first settled in South Korea in September 2009. I lived there until the fall of 2016, between reporting stints in Vietnam and Cambodia. I was immediately fascinated by my new home.

#5

I had spent the past six years reporting on Samsung, and I knew that the company was a maze of different cultures. Samsung wanted people to believe the exploding Galaxy Note 7 was the result of a problem with the batteries, but I knew that the problem began with the company’s culture.

#6

I became persona non grata over the Note 7 fiasco. It’s a risk confronted by any journalist who goes against the official line of the company they cover. But I knew this