Joe's company, 12 Traits, has found an interesting niche: using AI to help gaming companies find and retain users. Joe, whose background includes clinical psychology as well as marketing, is now looking inward – and is focused on creating the sort of company culture that attracts the very best employees. Fortunately, Marc's experience at Netflix has given him some insights – and some strong opinions – about how Joe might be able to use HIS corporate culture to take 12 Traits to the next level.If you want to be a guest on “That Will Never Work” and get help from Marc with your business issues, leave a message at: 1 888 MARCPOD / (888) 627-2763. You can also connect with Marc on Instagram (https://www.instagram.com/thatwillneverwork/), Twitter (https://twitter.com/mbrandolph) and on his website (https://Marcrandolph.com), where you can also sign up for his newsletter (https://www.marcrandolph.com/newsletter).