Creating a new product or service involves hundreds of decisions: features, pricing, functionality, etc.  But you can't make any of those decisions without making a bigger decision first: exactly who are you building for.  In today's episode, Marc helps an oncologist-turned-entrepreneur take that critical - but non-intuitive - first step.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).