Robert is a veteran in the biotech industry, so when he tells Marc he has a new, potentially life-saving medical device to bring to market, one takes him at his word. And like any entrepreneur with a track record and an exciting invention, Robert is figuring out how to work with the mainstream pharma industry, and when to pull the trigger. As he advises Robert, Marc also touches on the larger topic of what motivates entrepreneurs. A great conversation all around.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).