Don’t let the low-key vibe of today’s guest, Jak, fool you; he’s a successful content creator whose “metaverse studio,” Disrupt, has amassed over 1.2 million subscribers on YouTube. And that’s just the issue we discuss: how should today’s content creators evolve beyond the platforms that have made them successful, and create a direct relationship with their audience? An important conversation for anyone entering the realm of DIY media. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).