What do you do when the world’s biggest tech players think they’ve already solved a problem - but you think you can solve it better? That’s what today’s conversation is all about. In order to disrupt, you need to pick your spot - it could be a unique feature, an overlooked customer segment, or just better overall functionality, but if you don’t come with something to outshine the industry titans, your slingshot will be shooting blanks.Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).