Today’s show is a doozy. Weatherman-turned-insurance adjuster Mark calls in to discuss the app he’s developed to help victims of extreme weather events ​​more easily identify their losses and streamline the replacement process. Ironically, he’s calling in while under a tornado watch! And no, this isn’t some cheap marketing gimmick, it’s real life. Fortunately, Marc is able to bestow some solid, go-to-market guidance before the funnel descends. Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).