Advancing with New Products in Recession & Recovery

By Rupert Hart

New Products - the most powerful business strategy in recession. Why? Because everyone is selling the same old stuff and the same old stuff isn't selling. This book will help you in exploring short-term fixes, designing a great product-offering, using recurring revenue to build the ultimate product, seeking new product ideas, and maximizing the new product development process. Essential reading.

• Language: English
• Publisher: Rupert Hart
• Release date: Dec 23, 2009
• ISBN: 9781465892539

Rupert Hart

Rupert Hart MBA has been an operating manager and marketing executive through several downturns. He has two decades of hands-on experience in advising companies on recession strategy. He is the author of "Recession Storming; Thriving in Downturns through Superior Marketing, Pricing and Product Strategies."

Book preview

Advancing

With New

Product-Offerings

in

Recession & Recovery

Rupert M. Hart MBA

Copyright 2009 Rupert M. Hart

Copyright illustrations 2009 Mordanto

This book is available in print at Amazon.com.

Smash words Edition, Licence Notes

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Discover other titles by Rupert M Hart at Smashwords.com, including:

Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies

Resisting Pricing Pressure in Recession & Recovery

Maximizing Revenue & Margin from your Existing Customers in Recession & Recovery

Advancing with New Product-Offerings in Recession & Recovery

Winning New Customers in Recession & Recovery

Recession 101: Understanding the Business Environment in Recession & Recovery

Making Acquisitions Effectively in Recession & Recovery

Stimulus Cash Finder

Effective Networking for Professional Success

Praise for Recession Storming from Reviewers on Amazon.com

This is the most practical marketing book I've seen to date. Howard Furer, Independent Marketing Consultant

Rupert Hart's book provides a neat compendium of very practical advice for marketing in a downturn. The author guides the reader to see the opportunities in a recession, and provides a pragmatic set of principles to gain customers and markets in challenging times -- all in an engaging writing style. Neat stuff, timely advice. Professor Niraj Dawar, Richard Ivey School of Business, Canada.

I found this book extremely helpful for my business. Its easy to read format made it a quick read. I liked the conversational style and the short paragraphs. It's easy to dissect useful information. Steve Reid, Entrepreneur.

Rupert Hart tells the reader how to thrive in a recession by summarizing straightforward, no-nonsense, practical steps. For marketing managers and product managers, there are a bunch of ideas that will help you make your case when confronted with opposition from colleagues. Angela Hey, Business Consultant

Having been in banking for 40 years… With Recession Storming, readers acquire a how to survival guide that will always be relevant, now and in the future. And, beyond survival, it will help to instruct one on how to benefit from recessions while others fail. Michael Vasquez, Vice-President, Regional Bank.

I found [Recession Storming to be] wonderfully easy to ready and understand. I love the practical ideas for how to not only survive a recession but thrive. I have passed this book out to my co-workers and highly recommend reading it. Kathleen Richards, RMP, MBA, Property Manager

I was immediately put at ease by Mr. Hart's conversational manner, his witty humor, and his use of punchy, easy-to-follow descriptions and examples. An excellent read! Michael Vaughn, Independent Commentator.

"This is a great business book and immensely timely. I recommend it highly. It's full of actionable ideas that marketing and business development