Summary of #AskGaryVee: by Gary Vaynerchuk | Includes Analysis

By Instaread Summaries

Summary of #AskGaryVee by Gary Vaynerchuk | Includes Analysis

 

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#AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide

• Language: English
• Publisher: Instaread, Inc
• Release date: Apr 29, 2016
• ISBN: 9781683780359

Book preview

Overview

#AskGaryVee is entrepreneur and social media expert Gary Vaynerchuk’s guide to leadership and media. Structured in the form of questions and answers, #AskGaryVee follows the model of Vaynerchuk’s YouTube show, in which he responds to a wide variety of inquiries—both personal and professional—from his followers. The book returns to questions that Vaynerchuk was asked on the show during the past two years in an attempt to update his responses, change his view on certain points, and consolidate the information scattered across hundreds of episodes of a web series into a single handbook for aspiring entrepreneurs.

Every company in every kind of business also needs to think like a media company. Whether a business is selling wine, dog chews, or cars, the prevalence of digital media means that to abstain from speaking to your audience is to cease to exist. For the first time in modern history, a company does not need a big media budget to be heard. Television, radio, and print no longer dominate the public’s attention. Any company can have a voice with the advent of social media. However, since social media is free and easily accessible, a company needs to be able to cut through a lot of noise to reach people. Providing valuable content, cultivating a unique voice that is platform-specific, and employing influencers, or people with a large following, are vital tactics for mastering social media for the benefit of the company.

Social media is the driving force