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Summary of Raja Rajamannar's Quantum Marketing
Written by Milkyway Media
Narrated by Digital Voice Mike G
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This audiobook is narrated by a digital voice.
Listen now to get the main key ideas from Raja Rajamannar's Quantum Marketing.
Mastercard CMO Raja Rajamannar traces the history of marketing, from its earliest forms to its future, in Quantum Marketing (2022). He introduces a new marketing paradigm that leverages technology and data to create highly personalized strategies. Rajamannar delves into the ethical implications of data collection and usage, as well as numerous emerging technologies and how they might be harnessed for efficient marketing.
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