For years, marketing automation has been promising marketers and C-Suite its potential to drive more marketing efficiencies, generate better leads, increase conversion rates, personalise the customer journey, better align sales and marketing… It’s like the Holy Grail of marketing. But is it right for every business? And how do marketers make it sure it delivers?
HOW DO I DETERMINE A MARKETING AUTOMATION PLATFORM’S OVERALL ROI AND PROJECT IMPACT?
CHRIS PESCOTT, CEO
On the surface, marketing automation provides the obvious benefit of speeding up manual activity. Sure this
