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    How to lead the market in CX

    Feb 11, 2018 3 minutes

    Great customer experiences don’t happen by accident. They require a vision, a plan and flawless cross functional execution. In Avanade’s ‘Is your customer experience making an impact or not?’ this plan is broken down into a three-step ‘CX Trek’ of digital foundation, digital empowerment and digital innovation.

    GETTING STARTED: DIGITAL FOUNDATION

    Too many companies have CX (customer experience) strategies that are reactive and opportunistic. Before developing your strategy, have a clear vision in place. The best strategies build CX from a human-centred design approach. Think of the future. How will you reduce customer pain and friction across their entire life cycle?

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