Supreme Marketing Excellence Award, Excellence in Data Insights Strategy, Excellence in MarTech Strategy, Excellence in Marketing Communication Strategy & Excellence in Utilities/Communications Marketing Strategy
As the largest telecommunications company in New Zealand, Spark has the most to lose when it came to competitors looking to grow their market share. So, it was clear the brand needed a strategy that would help build up customer trust and offer real value.
Enter Made For You Review – a campaign built on using data held internally by Spark to help customers get the most out of their plans.
Businesses with extensive data often know
