Audiobook7 hours
Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones
Written by Natasha Hritzuk and Kelly Jones
Narrated by Barbara Dellenback
Rating: 0 out of 5 stars
()
About this audiobook
Advertising is being transformed by the move from traditional TV spots and static advertising placements to multi-screen marketing, where consumers control their own flow of content through smartphones, tvs, tablets, and pcs. This is an unprecedented opportunity for marketers. This book explains why the secret to effective multi-screen marketing is NOT to focus on devices (tablets, mobile phones, and computers) but on the ways customers use them, in order to deliver the right screen with the right message in the right moment. Effective multi-screen marketing brings more relevance to consumers, and more value for marketers. The authors identify four main types of multi-screen customer behavior: Content Grazing, which occurs when consumers use two or more screens simultaneously to access separate or unrelated content. Quantum Leaping, which occurs when consumers start an activity on one screen and continue it on another. Investigative Spider-Webbing, where consumers view related content on two or more devices at the same time. Social Spider-Webbing, the mirror image of Investigative Spider-Webbing that is extroverted and focused on sharing and connecting. In addition to new research and data on how customers behave in a multi-screen world, the book includes real-world examples from marketers and companies who are embracing a consumer-centric approach to multi-screen marketing, and evoke ways companies can use technology in service to people, rather than the other way around.
Related to Multiscreen Marketing
Related audiobooks
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Rating: 0 out of 5 stars0 ratingsMobile Marketing Explained Rating: 0 out of 5 stars0 ratingsUnderstanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Rating: 4 out of 5 stars4/5Tap: Unlocking the Mobile Economy Rating: 0 out of 5 stars0 ratingsMobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design Rating: 0 out of 5 stars0 ratingsThe Third Screen: The Ultimate Guide to Mobile Marketing Rating: 5 out of 5 stars5/5Summary Bundle: Story Telling & Life: Includes Summary of Jab, Jab, Jab, Right Hook & Summary of Judgment Detox Rating: 0 out of 5 stars0 ratingsThe Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Rating: 4 out of 5 stars4/5Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing Rating: 0 out of 5 stars0 ratingsSummary of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Rating: 5 out of 5 stars5/5Pre-Commerce: How Companies and Customers are Transforming Business Together Rating: 0 out of 5 stars0 ratingsSocial Machines: How to Develop Connected Products That Change Customers' Lives Rating: 0 out of 5 stars0 ratingsViral Marketing Explained Rating: 4 out of 5 stars4/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsPermission Marketing: Turning Strangers into Friends, and Friends into Customers Rating: 4 out of 5 stars4/5Extreme Trust: Honesty as a Competitive Advantage Rating: 5 out of 5 stars5/5The Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World Rating: 0 out of 5 stars0 ratingsYoutility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling Rating: 0 out of 5 stars0 ratingsCybersecurity: On Threats Surfing the Internet and Social Media Rating: 0 out of 5 stars0 ratingsMachine Learning: Artificial Intelligence and Deep Learning in a Big Data Driven Society Rating: 5 out of 5 stars5/5Digital Marketing Rating: 4 out of 5 stars4/5Branded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsKick Ass Business and Marketing Secrets: How to Blitz Your Competition Rating: 0 out of 5 stars0 ratingsSense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Rating: 4 out of 5 stars4/5Digital Disruption: Unleashing the Next Wave of Innovation Rating: 3 out of 5 stars3/5Big Data: Analytics in Revolution for Business and Science Rating: 5 out of 5 stars5/5Deep Learning: Guide for Machine Learning, Neural Networks, and Data Analytics Rating: 4 out of 5 stars4/5Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play Rating: 0 out of 5 stars0 ratings
Marketing For You
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5The Freedom Shortcut Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5
Reviews for Multiscreen Marketing
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews