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1229: Uberall and The Memorable 'Near Me' Brand Experience

1229: Uberall and The Memorable 'Near Me' Brand Experience

FromThe Tech Talks Daily Podcast


1229: Uberall and The Memorable 'Near Me' Brand Experience

FromThe Tech Talks Daily Podcast

ratings:
Length:
24 minutes
Released:
Jun 3, 2020
Format:
Podcast episode

Description

As a business, your online interactions have never been more important. The coronavirus has changed the way we’ll be conducting business for the foreseeable future. Now, more than ever before, your customers are turning to you online for rapid responses to their queries across multiple platforms, and real-time information about your hours and delivery services. A company called Uberall is empowering some of the world’s biggest brands and agencies to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. The ‘Near Me’ Brand Experience consists of all the online touchpoints that a consumer has with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer. Uberall’s solutions enable multi-location brands to easily manage search and discovery, engagement, and conversion in real-time on all online platforms — mobile, voice, and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms, and advertising networks. I invited Greg Sterling, VP Market Insights on Tech Talks Daily to find out more. The digital marketing and search expert talks about what SMBs and multi-location brands should be doing to weather the crisis. We also discuss the impact that COVID-19 is having on digital marketing and how to prepare for recovery.  
Released:
Jun 3, 2020
Format:
Podcast episode

Titles in the series (100)

Fed up with tech hype and buzzwords? Looking for a tech podcast where you can learn and be inspired by real-world examples of how technology is transforming businesses and reshaping industries? Keep informed of the latest business and tech trends by listening to stories of other people in your field and how they are overcoming challenges with emerging technologies. Learn from the guest's actionable tips, and lessons learned to obtain greater clarity and how you can leverage technology. In this daily tech podcast, Neil interviews tech leaders, CEOs, entrepreneurs, futurists, technologists, thought leaders, celebrities. I have also teamed up with Citrix and its Citrix Ready partners to reveal how they are solving problems together while building the future of work. We discuss how tech trends such as AI, machine learning, 5G, IoT, AR, VR blockchain, crypto, and digital transformation strategies are already reshaping our world. Guests from every industry educate listeners through sharing their road to success, startup stories, and how technology transformed their business and life. Join me for a daily dose of optimism and motivation as I prove that technology really does work best when it brings people together.