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  • NZ Marketing

    IN THE DOCK

    Jun 18, 2017 3 minutes

    TIM WU, in his Wired article ‘The Crisis of Attention Theft, Ads That Steal Your Time for Nothing in Return’, argues the advertising industry should be locked up. Our crime? Attention theft, larceny on a daily basis.

    Wu asserts that advertisements in places that garner attention but offer no perceivable value exchange are not only unethical and criminal, but detrimental to our mental health and even impinge on our free will. Gas station TVs, airline seatback TVs, shopping malls and other forced viewing zones are targeted by Wu with us, the evil marketing industry, being the chief villain of

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