Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business

Written by David Morey, Eugene Burger and John E. McLaughlin

Narrated by Ramon de Ocampo

Business strategies from the world's greatest magicians: This book takes everything that three remarkable authors-a corporate strategist, the former acting director of the CIA, and a world-renowned magician-have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business. At the core of Creating Business Magic is the belief that imagination can make magicians of us all.

Magic and disruptive innovation: Each chapter opens with a scenario depicting a pivotal historic moment in magic-from Harry Houdini to Doug Henning to Penn and Teller to David Copperfield-and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry disruptive innovation and propel a company light years ahead of the competition.

• Language: English
• Publisher: Ascent Audio
• Release date: Jun 30, 2018
• ISBN: 9781469098968

David Morey

In addition to his work as vice chairman of Core Strategy Group, David Morey is chairman and founder of DMG Global. He is one of America's leading strategic consultants--and one of its most sought-after speakers. Morey has worked with some of the world's top business leaders, and advised five Noble Peace Prize winners and 16 winning global presidential campaigns, including Barack Obama's. His corporate clients include GE, Verizon, Pepsi, Mars, McDonald's, Microsoft, Nike, P&G, Disney, Visa, The Coca-Cola Company, TPG, American Express, NBC, and Samsung.

Reviews for Creating Business Magic

[Camilla Leurs · Rating: 5 out of 5 stars]

What an incredible book. For some reason the way this book was written and set out helped me understand some concepts I've been struggling with for a few months. Have a much clearer idea of the direction of my business now.
Only found this book due to following narrators. Thank you Ramone!
Would highly recommend to anyone involved in business.