So you want to be a creator? You have ideas. You think of them before you go to sleep. You’ve mentioned them at cocktail parties, to your spouse, to friends who have started businesses, to fellow engineers, to people who play guitar or do comedy at open mic nights. You have a family member who is a screenwriter. You’ve heard yourself say sheepishly, “I’ve had this idea…” or “Can I tell you my idea…” and then your voice peters out.
Or maybe you’re not sure you have ideas. You sense that there could be one or two innovations in your pocket.
But what do you know about creativity? What business do you have pursuing the Big C-word? Does it have anything to do with you?
Before I tell you that you know more than you think you do, and the steps are much more accessible than you imagine, I must first explain the hidden barrier. I refer here to the D-words, The Big D-Word, Doubt. Then there’s the Little D-word—disgust.
Yes, creativity might disgust you, if you’re honest. It’s terrifying. Vomit-inducing, like a toxin.
Check out the science.
POWERFUL RESEARCH comes from Jack Goncalo, a highly innovative thinker about creativity who, along with two collaborators, asked themselves a question: Do people really like creativity and creators?
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