BBC Science Focus Magazine

THE POWER of THOUGHT

When the Australian television producer Rhonda Byrne hit rock bottom in 2004, she found salvation after discovering what she calls ‘the secret’ - the title she gave to her multi-millionselling book and film released a couple of years later. Apparently known and guarded by highly successful people for generations, the secret is that your thoughts shape your life.

“Remember that your thoughts are the primary cause of everything,” Byrne wrote, citing the ‘Law of Attraction’ as the underlying mechanism, which is the notion that your thoughts communicate with the cosmos and, in return, it gives you what you want. Through a process of ‘manifestation’ or ‘manifesting’, if you devote time to imagining that you already have what you want and even feeling grateful, as if you already have it, then “you will attract everything that you require,” Bryne wrote.

Byrne cites an early 20th-century book on getting rich as among her influences, while the roots of manifestation go back at least as far as the late 19th-century New Thought movement, which placed an emphasis on the power of the human mind to influence external events.

A POPULAR TREND

Today, Byrne is far from the only guru advocating manifestation. On TikTok you’ll find countless manifesting-related videos clocking up billions of views collectively,

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