81 min listen
The SLA that Aligns Sales & Marketing - Darryl Praill - Hard Corps Marketing Show #215
The SLA that Aligns Sales & Marketing - Darryl Praill - Hard Corps Marketing Show #215
ratings:
Length:
77 minutes
Released:
Oct 5, 2020
Format:
Podcast episode
Description
There is a constant battle for control between the sales and marketing departments. How do we combat these disproportionate power distributions and hold each other accountable?
A Marketing Leader, 2020 Top 10 SaaS Branding Expert, Top 19 B2B Marketer To Follow, Sales World Top 50 Keynote Speaker, CRO at VanillaSoft, Darryl Praill, shares how marketing can level the power scales with their sales counterpart and bring alignment between the two.
Takeaways:
Create a service-level agreement between sales and marketing on marketing qualified leads. This helps define sales’ expectation of a lead to reduce disagreement later on.
Service Level Agreements help to keep both marketing and sales accountable to their agreed upon responsibilities in the lead to revenue process.
Lead definitions evolve because you are learning more as you sell more, especially in new markets. It is ok to update your service level agreements that define what a qualified lead is for your organization, in order to enforce accountability.
When looking at new technology, look at it from two points of view: user adoption and what your long term integrated options are.
Career advice: Look at how the rest of the organization works, how you influence them, and how they influence you.
Links:
LinkedIn: https://www.linkedin.com/in/darrylpraill/
Twitter: https://twitter.com/ohpinion8ted
Personal Website: https://www.darrylpraill.com
VanillaSoft: https://www.vanillasoft.com
Past Episode: https://www.hardcorpsmarketing.com/e/chess-master-marketing-darryl-praill-hard-corps-marketing-show-78/
Ways to Tune In:
iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube - Full video - https://youtu.be/dP3e1v5Hjck
A Marketing Leader, 2020 Top 10 SaaS Branding Expert, Top 19 B2B Marketer To Follow, Sales World Top 50 Keynote Speaker, CRO at VanillaSoft, Darryl Praill, shares how marketing can level the power scales with their sales counterpart and bring alignment between the two.
Takeaways:
Create a service-level agreement between sales and marketing on marketing qualified leads. This helps define sales’ expectation of a lead to reduce disagreement later on.
Service Level Agreements help to keep both marketing and sales accountable to their agreed upon responsibilities in the lead to revenue process.
Lead definitions evolve because you are learning more as you sell more, especially in new markets. It is ok to update your service level agreements that define what a qualified lead is for your organization, in order to enforce accountability.
When looking at new technology, look at it from two points of view: user adoption and what your long term integrated options are.
Career advice: Look at how the rest of the organization works, how you influence them, and how they influence you.
Links:
LinkedIn: https://www.linkedin.com/in/darrylpraill/
Twitter: https://twitter.com/ohpinion8ted
Personal Website: https://www.darrylpraill.com
VanillaSoft: https://www.vanillasoft.com
Past Episode: https://www.hardcorpsmarketing.com/e/chess-master-marketing-darryl-praill-hard-corps-marketing-show-78/
Ways to Tune In:
iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
YouTube - Full video - https://youtu.be/dP3e1v5Hjck
Released:
Oct 5, 2020
Format:
Podcast episode
Titles in the series (100)
Scaling Sales Teams - Jeremy Pound - Hard Corps Marketing Show #029: Take your sales strategy to the next level with powerful insight about Sales and Marketing alignment and how to successfully scale your sales team. It’s time to boost your CRM success and who better to teach you about it than the “CRM Guy”, Jeremy Pound. by The Hard Corps Marketing Show