9 min listen
#79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
#79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry
FromIgnite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo
ratings:
Length:
9 minutes
Released:
May 30, 2023
Format:
Podcast episode
Description
In today's digital era, streaming services have become an integral part of our lives, offering hours of binge-worthy content right at our fingertips. With the rise in high-speed internet availability and the increased popularity of content consumption, the streaming wars have given birth to a groundbreaking marketing innovation: Connected TV (CTV) and Over-The-Top (OTT) advertising. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock dive into the world of CTV and OTT advertising and the role it plays in the healthcare industry. So, tune in to learn how to incorporate this channel into your media mix and about the part it plays in the healthcare patient journey.
Released:
May 30, 2023
Format:
Podcast episode
Titles in the series (100)
#16 - Google I/O - Conversational Search: Since Google began, they’ve had the goal of becoming more conversational in their search queries. Instead of forcing users to search with specific keywords, they want to make search more chat-friendly and easy to use. At the Google I/O Developer... by Ignite Digital Marketing Podcast | Healthcare Marketing Strategy & Tips | Alex Membrillo