12 min listen
#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing
#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing
ratings:
Length:
22 minutes
Released:
Apr 11, 2023
Format:
Podcast episode
Description
The world of healthcare marketing is changing. Recent FTC complaints against GoodRX and BetterHelp, have caused the government to refine guidelines around the type of information that healthcare companies are allowed to share with marketing technology providers. So, what does this mean for healthcare advertisers? On this episode of Ignite, our hosts, Director of Marketing, Ashley Petrochenko and SVP of Strategy and Analytics, Rich Briddock, explore the specific information that’s now protected and how healthcare groups can still advertise to consumers while following these new regulations. ADDITIONAL RESOURCES Healthcare Marketing & HIPAA: What’s Changing? - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-hipaa/
Released:
Apr 11, 2023
Format:
Podcast episode
Titles in the series (100)
# 17 - How to Create a Marketing Agency RFP: Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you get patients the care they need. Listen to this episode of Ignite as... by Ignite: Healthcare Marketing Podcast