Here we dive into life on the contractor side of the bucking chutes with the founder of Phenom Genetics, Matt Scharping. As a bull-owner, Matt sheds light on the life, work, and nutrition of a bucking bull. Listen in to learn how Matt blends diligent care for his animals with a champion mindset.   Show Notes: 04:54 | High-stakes gambling: owning a bucking bull 07:20 | The importance of animal welfare in rodeo 10:13 | Matt’s start in the bull industry 13:16 | Bucking bulls won the bovine lottery 16:44 | Selective breeding rapidly evolves animal genetics 22:49 | Importance of humility 26:54 | Creating a 5-star bull feed 34:40 | The entertainment industry 39:30 | Matt’s fitness goals   Find out more about Matt Scharping: www.facebook.com/PhenomGenetics/ www.instagram.com/phenomgenetics https://www.phenomsankeymerch.com/   Get a free fitness consult HERE: https://championlivingfitness.com/pages/athlete-form-sign-up   We’d like to give a huge thanks to our partners! These folks believe in our mission to make rodeo a better place for everyone, please show them your support:   Beastmaster Rodeo Gear Visit: https://beastmasterrodeo.com/?rfsn=7833357.e68191 Discount Code: championliving24   HOOEY caps, shirts, jeans and more: getyourhooey.com code: CHAMPIONLIVING   Home Gym Equipment from GetRx’d GetRxd.com code: 10CHAMPION   Icehole Coolers and drink ware: iceholecoolers.com code: CHAMPIONLIVING   Learn More: Website: www.championlivingfitness.com Instagram: www.instagram.com/champion.living YouTube: https://www.youtube.com/channel/UCibo-Tq2Jb6qiMBXTxnzPdw Champion Living Private Facebook Group: www.facebook.com/groups/934793523869642