The creator economy is a crowded space. Where do you even get started? If you spend a few minutes, or hours (no judgment), scrolling Instagram, it's easy to tell there are a lot of people working on growing a following. However, very few people seem to have tapped into doing it in an authentic way. Matt Choi, our guest on the podcast today, seems to be a natural at it. He started his journey as a creator by blending his passion for physical fitness with his first love: football. As a collegiate athlete, Matt felt he had let some of his potential as an athlete squander. After getting laid off as a personal trainer, Matt focused his energy on bettering himself and reconstructing the man in the mirror. As you'll hear in our discussion, the high-energy, enthusiastic, and relentlessly positive Matt Choi you see on camera, was formed after a college football career that tested Matt's attitude and character. But, that failure did not define him. One of the many things we love about Matt as a creator is his willingness and ability to just throw himself into the fire. He does not hold himself back from new challenges and embraces the process of sharing his growth progression, not simply showcasing all his "wins" (of which he has many). Matt has done 30 days straight of the Murph Challenge and now he's working towards running a marathon a month, and documenting the entire process along the way. His attitude toward life, business, and family is infectious, and any creator or business owner looking to refocus on "building the foundation" will take a lot of value from this conversation. By the time you finish listening to this conversation, we hope you ask yourself two questions: 1) when was the last time you turned a failure into a win and 2) do you know who you are? - if you don't have a good answer to either question it's okay! We challenge you to take a risk on something you feel you have been putting off or want to do.  If you are looking for a little Monday inspiration, give this one a listen and let us know what you think!SPONSORS

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TIME STAMPS1:30- Value through building brand4:30- Patience and persistence9:00- Being the best version of me12:00- Journey as a creator16:00- Who are you speaking to?18:30- What are your core values, and what if you don’t know what they are?23:00- Why is running transformational?28:50- Business is a sport33:00- Time flies (3 years)35:30- College football lessons39:00- Having a good attitude and practicing42:30- 80/20 nutrition47:00- Bio-hacker fails50:00- Balancing tech52:00- Who inspires you?54:00- Experiences that stick out on the journey59:00- Giving Nike a second chance01:01:00- Learning risk-taking01:05:00- What’s an opportunity, and what is a distraction01:07:00- Working with my brother (family)