Eric is an Endurance Athlete (5x Ironman), content creator and social media influencer, sponsored by dozens of consumer brands. Some of Eric’s partners include Vital Proteins, GNC, Ten Thousand, Beam, Lane Eight, Chipotle, and Whole Foods. Eric is also a health + wellness, tech, and hospitality entrepreneur / angel investor. Eric is the co-founder of Original Grain, a multi-unit, healthy-fast-casual restaurant, and XO Taco, a trendy-Mexican restaurant in Syracuse, NY. Championing innovative disruptors in the fitness/wellness space, Eric’s portfolio of angel investments include brands such as Ten Thousand, WellWell, and Swerve Fitness. In our conversation with Eric, we discussed his journey through Ironman, and how it propelled him to start taking his life more seriously. We also dove into his interest in helping brands grow and working with early-stage start-ups where he can make an impact on the company. Eric is an amazing guy and we know you will enjoy this interview!TIME STAMPS2:30-  Becoming an Ironman3:40- Eric’s epic fitness journey8:00- Investing in a personal trainer20:20- Triathlon community20:50- Saying dialed in and focused22:34- New ways of challenging himself24:00- Balance and lifestyle26.30- Design your environment to thrive28:10- Activities that move the needle29:58- The health and social benefits of Sauna32:00- Being a mentor37:14- What do you look for in brands?39:00- Advice on staying genuine43:00- Stories of bad brand deals45.00- Providing value50:00- Being competitive53:49- Approach to Nutrition57:25- Approach to recovery58:50- Block out time slots60:25- Sauna stories63:10- People to draw inspiration fromSPONSORS

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