Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, ever-expanding global campaign. Today, Melatan discusses how H&M revolutionized recruitment campaigns.Connect With: Melatan Riden: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.