Taking on the role of CEO and Thought Leader can put a lot on your plate.  How do you manage those roles while still making time to listen to your customers and create the content they want? Our guest Jonathan Raymond, is the CEO of "Refound", the author of "Good Authority" and was named one of Ink 100 Top Leadership Speakers. Jonathan shares how he manages the front and back end of his business, the important steps to take to get your business out there, how to avoid false starts, and why you need to think like a product designer when starting out. If you've recently written a Leadership book we have some tips for what you book is going to need from you!