The words Inbound marketing, paid traffic, and sales funnels get thrown around a lot but we often overlook one our most prized possession, our warm market. If you’re not making referrals a part of your business then you’re leaving money on the table. Jody Layne built her career in direct marketing working in the political area and for non-profits. One day, back in early 2010, she thought about referrals and word of mouth marketing and wondered why more businesses weren't focusing on referrals. So, Jody and her team tried to do one for a client. It was practically impossible to keep up with all the transactions. It took up too much time and the effort did not equal the reward. Enters Expect Referrals. Listen and learn about the 1,000 year old marketing strategy that beats cold traffic every time and how to start implementing it as a strategy in your business. Reading Now: Leaders Eat Last by Simon SinekFavorite Business Book: Start With Why by Simon SinekMindset Principle:Be a source of information versus a source of selling.Business Advice: All you need to do is be the provider of information and the customers will come.Favorite Quote:“Your one core desire should sit at the center of your intentions.” - Danielle LaPorteConnect with today’s guest: Jody’s website - Get 10% off when you click “share” See acast.com/privacy for privacy and opt-out information.