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Leveraging Thought Leadership | Dianna Booher | 133

Leveraging Thought Leadership | Dianna Booher | 133

FromLeveraging Thought Leadership


Leveraging Thought Leadership | Dianna Booher | 133

FromLeveraging Thought Leadership

ratings:
Length:
20 minutes
Released:
Jul 7, 2019
Format:
Podcast episode

Description

What strategy do you have to monetize the IP that is in your book after the book is released? Do you have a marketing and sales plan? Our guest Dianna Booher, is the author of 48 books including "Faster, Fewer, Better Emails" and "Communicate Like a Leader" has been published by some of the biggest houses in the world. Today she shares her years of experience getting published, working with agents, and how the relationship with publisher and agents has changed.  Plus she shares strategies for monetizing the IP in your book after it is published to drive your career beyond that of an author. One method of taking your IP further is going digital!  We have some great advice on digital content creation.
Released:
Jul 7, 2019
Format:
Podcast episode

Titles in the series (100)

Join Peter Winick and Bill Sherman as they host the Leveraging Thought Leadership podcast–a podcast devoted to the business of thought leadership. Peter explores the world how independent thought leaders bring their ideas to scale within the business world. His guests include professional keynote speakers, business book authors, specialty consultants, and business-school academics. Bill investigates the evolving world of organizational thought leadership. His guests include professionals who create, curate, and deploy thought leadership on their organization’s behalf. Throughout the series, Peter and Bill uncover and discuss trends in thought leadership: strategy, technology, and modality. Listen in as they share best practices for creating value, impact, and revenue through thought leadership.