Building brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christopher Watters International Realty and co-author of "The Million Dollar Real Estate Team" takes us in a different direction this week.  Listen in to learn how a real estate agent doing 50x the business of an average agent formed a methodology to teach how he did it.   Chris discusses with Peter the process of going from the B-C to B-B world, the hardships of building brand equity, and how you can hire a team that become experts in their role.   This episode has knowledge to share that goes well beyond the Real Estate game!